ABOUT

HYMN is a menswear brand that has grown from a company of London-based creatives. We take traditional values of quality and workmanship and reinterpret them with a contemporary edge.


For S/S17, we’re reminiscing about all the things we loved and couldn’t live without as kids. ‘Boys and Their Toys’ explores nostalgia for the simple pleasures of games and play, resulting in a fresh and wearable collection with inflections of old school sportswear and an easy, carefree feel.


Rockets, toy soldiers, planes, Kerplunk, retro computer games and 3D glasses are among the key motifs, popping up as all-over prints and placement embroidery on ultra soft brushed cotton tees and sweats and graphic intarsia knits.


Clean lines and casual cuts keep things nice and effortless, with waffle and raised stripe textures adding a smart touch. Nifty details of decorative printed linings, interior embroidery and ring-pull zips all make their mark.


New for the season is our fully waterproof raincoat, with taped seams to keep even the bleakest British weather at bay. We’ve introduced fine merino wool for light summer layering, while a chilled-out coach jacket, rollnecks and cycling jerseys are always on form for work or play.


UNIT 29, BOXPARK, BETHNAL GREEN ROAD, E1 6GY


CONTACT

info@hymnlondon.com
020 7091 1897


TRADESHOWS

PITTI IMMAGINE UOMO
10 - 13 January 2017
Stand 116 - I Play Hall

SEEK BERLIN
17 - 19 January 2017
Stand C-59


SHOWROOM

Book an appointment at our London Showroom
Call us on 020 7091 1897
10-11 Bishop's Terrace, London

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